Sunday, October 7, 2007

Predicting and Changing the Future: Intel

According to two authors Marc Benioff and Carlye Adler in their book “ The Business of Changing the World” published in 2007, chapter 10, page 147-33, “Intel has made its contribution not only in ushering in the Digital Age but by advancing social causes as well” (Benioff and Adler, page 147, 2007). Intel was set up in 1968 by the chemist Gordon Moore and the physicist Bod Noyce who made Intel become “the leading semiconductor maker in the world” (Benioff and Adler, page 148, 2007). Intel was gradually expanded with many achievements that was highly appreciated, especially, the birth of “the first general-purpose microprocessor” (Benioff and Adler, page 149, 2007). Nowadays, although Intel had to confront the fierce competition with several rivals that were able to compete illegally without hesitation in order to be the dominance in microchip sector, Intel still stayed at its own position that was recognized over the world: the best solution for microchip for computer. According to the meeting between the writers and Craig Barrett, the chairman of Intel, Craig stated Intel decided to invest in educational systems as the most politic investment “Education is the fuel that drives the global economy” (Benioff and Adler, page 156, 2007), therefore Intel was not rather afraid of spending more than $ 1 billion a year to support many programs that help students, teachers considered Intel’s next generation improve their skills. Moreover, Craig said Intel had begun another program called “Teach to the Future” (Benioff and Adler, page 159, 2007) crossing over 33 nations to train teachers. Beside that, Craig added “Intel Computer Clubhouse Network” (Benioff and Adler, page 160, 2007) was dedicated designed for children living in rural areas can learn how to use computers and in his point of view “the most valuable gift you can give any young person is a good education” (Benioff and Adler, page 160, 2007), reported by the writers.
Finally, the authors concluded that like other chairmen in this book, Barrett had the same attitude “It’s important to give something back” (Benioff and Adler, page 161, 2007) when a person was successful, Barrett also appreciated the role of governments in Intel’s programs as well as presented his own opinions how to make an achievement.