Predicting and Changing the Future: Intel

According to two authors Marc Benioff and Carlye Adler in their book “ The Business of Changing the World” published in 2007, chapter 10, page 147-33, “Intel has made its contribution not only in ushering in the Digital Age but by advancing social causes as well” (Benioff and Adler, page 147, 2007). Intel was set up in 1968 by the chemist Gordon Moore and the physicist Bod Noyce who made Intel become “the leading semiconductor maker in the world” (Benioff and Adler, page 148, 2007). Intel was gradually expanded with many achievements that was highly appreciated, especially, the birth of “the first general-purpose microprocessor” (Benioff and Adler, page 149, 2007). Nowadays, although Intel had to confront the fierce competition with several rivals that were able to compete illegally without hesitation in order to be the dominance in microchip sector, Intel still stayed at its own position that was recognized over the world: the best solution for microchip for computer. According to the meeting between the writers and Craig Barrett, the chairman of Intel, Craig stated Intel decided to invest in educational systems as the most politic investment “Education is the fuel that drives the global economy” (Benioff and Adler, page 156, 2007), therefore Intel was not rather afraid of spending more than $ 1 billion a year to support many programs that help students, teachers considered Intel’s next generation improve their skills. Moreover, Craig said Intel had begun another program called “Teach to the Future” (Benioff and Adler, page 159, 2007) crossing over 33 nations to train teachers. Beside that, Craig added “Intel Computer Clubhouse Network” (Benioff and Adler, page 160, 2007) was dedicated designed for children living in rural areas can learn how to use computers and in his point of view “the most valuable gift you can give any young person is a good education” (Benioff and Adler, page 160, 2007), reported by the writers.
Finally, the authors concluded that like other chairmen in this book, Barrett had the same attitude “It’s important to give something back” (Benioff and Adler, page 161, 2007) when a person was successful, Barrett also appreciated the role of governments in Intel’s programs as well as presented his own opinions how to make an achievement.

Serving people first: Starbucks

According to two authors Marc Benioff and Carlye Adler in their book “ The Business of Changing the World “ published in 2007, chapter 11, page 163-180, “One impressive fact is that Starbucks is also committed to communities where it doesn’t have a presence” (Benioff and Adler, 2007, page 163).
The writers stated Starbucks was founded by 3 friends who are: a writer , an English teacher and a history teacher, they were “three coffee aficionados” (Benioff and Adler, 2007, page 163) with $ 1,350 in the investment to have the first store in Seattle in 1971. By 1980, Starbucks had 6 retail stores as well as was the largest store selling coffee machines in Washington state reported by the authors. Benioff and Adler noted that the development of Starbucks caught the eyes of Howard Schults who was a “New York-based housewares salesman” (Benioff and Adler, 2007, page 163), at first, he became an employee of Starbucks until he came back from Milan where he had his idea of marking the turning-point in Starbucks “Starbucks could be a great experience, not just a great retail store” (Benioff and Adler, 2007, page 163) and he bought Starbucks with $ 3.8 million to became the owner since then. According to the meeting between the writers and Jim Donald , President and CEO of Starbucks since 2005 , Donald said the success of Starbucks based on “Guiding Principles” (Benioff and Adler, 2007, page 173) including: the partnering treatment , stock options and tuition repayment. Moreover , Donald stated Starbucks has been working with CARE International since 1992 to help people who were homeless , had health problems, were lack of education. Especially , according to the writers , Starbucks had a programme called C.A.F.E. Practice was the abbreviation of “Coffee And Farmer Equity” (Benioff and Adler, 2007, page 176) to help farmers who are selling coffee and beans to Starbucks by paying premium for them. In addition, Donald showed that there were another programme called “Make Your Mark” (Benioff and Adler, 2007, page 177) held to have their employees volunteered to non-profit organizations, assumed by two writers . Eventually, Benioff and Adler reported that Donald revealed his feeling since he worked for Starbucks, Starbucks changed his life by the concepts of business which he never realized when he ran a supermarket business in the past.
The two writers ended this chapter by giving more details about something called “The Starbucks six guiding principles” which is still considered as the basis concept made Starbucks well-known and special.

Delivering on its legacy : UPS ( United Parcel Service)

According to two authors Marc Benioff and Carlye Adler in their book "The Business of Changing the World" published in 2007, chapter 2, page 17-33, "As it has grown , UPS has remained steadfast in actively maintaining the values with which it was created" described by the authors.
Benioff and Carlye stated that UPS was founded in 1907 by Jim Casey who was a 19 years-old boy with his $100 borrowed from his friends, as time went by, today UPS was a $ 42 billions legacy as well as the best delivering service as a result of its founder’s talent in business in spite of the rise and fall of the world. According to the meeting between two writers and Mike Eskew, CEO of UPS since 2002, Eskew said that Casey strongly believed UPS ’s success owed communities and employees a lots so he founded UPS foundation which was responsible for supporting poor families, workplace literacy, hunger relief and national volunteerism, reported by the writers .Especially, according to the two writers, Eskew noted UPS appreciated volunteers who might not be used effectively, consequently, there was a programme designed
dedicatedly to nations and areas help them manage volunteers. Moreover, Eskew presented all top UPS managers were required to go to rural areas for 1 month each year to help those who were in hunger, drugs…because it would help them understand their society. Finally, Benioff and Adler stated that Eskew described UPS’s plan to make "communities and companies can be "in lockstep" " ( Benioff and Adler, 2007, page 32) with many programs to keep everyone closer and to solve unemployment problem.
The two writers concluded that the spirit of Jim Casey for work, for charity would never die in UPS as well as his sentence "Remember that the story is to be about us –not about me" ( Benioff and Adler, 2007, page 17)

Reading task #1

According to two authors Marc Benioff and Carlye Adler in their book “ The Business of Changing the World “ published in 2007, they described the image of “Twenty Great leaders on Strategic Corporate Philanthropy”.
Alan Hassenfeld , the ex-CEO of Hasbro company , was the first name was mentioned by the authors . They stated that Alan was the 3rd CEO of Hasbro after the deaths of his grandfather and his father and Alan continued to use his family tradition concept “ giving back to the community” ( Business of changing the world , 2007 , page 4) as well as his own concept “ corporate governance and philanthropy” ( Benioff and Adler , 2007 , page 4) to run his company with many organizations for charity. In this book , Alan stated “ I see my job to be a catalyst to lead others to make difference” ( Benioff and Adler , 2007 , page 7) so he created charity organizations ,the so-called “arms of giving” ( Benioff and Adler , 2007 , page 8) . According to Benioff and Adler , the first one was "the Hasbro Charitable Trust"( Benioff and Adler , 2007 , page 8) working with the communities helped children , hungers by giving food and toys to them , the second one was “ Children’s Foundation“( Benioff and Adler , 2007 , page 9) which also helped kids , homeless, abuse for a long time , especially when other organizations stopped supporting them . Besides that , the writers stated there was the foundation of Alan’s family which allowed him do things he wanted to help others in his own ways but sometimes it seemed to be unsuitable to the two organizations above . Moreover , in the writers's point of view there was a “domino effect “ (Benioff and Adler , 2007 , page 9) in Hasbro in charity and personally ,
Alan thought there was no “100 % clean company” in industry (Benioff and Adler , 2007 , page 14).Alan also talked about the importance of communities in his success , reported by the authors .Eventually, Benioff and Adler revealed something surprising about why Alan hated something about philanthropy.
In summary , the two writers concluded Hasbro was not only a tale about business but also a first company tried to combine everyone , every corps to do charity.

Hi, everyone

Hi , everyone
My name is Bin , I come from Viet nam , I'm 18 years old and I've been living in canada for 3 months.
I'm pleased to be a member of this class and it's nice to meet everyone .
Hope us enjoy the class.
Good luck to everyone.