According to two authors Marc Benioff and Carlye Adler in their book “ The Business of Changing the World “ published in 2007, they described the image of “Twenty Great leaders on Strategic Corporate Philanthropy”.
Alan Hassenfeld , the ex-CEO of Hasbro company , was the first name was mentioned by the authors . They stated that Alan was the 3rd CEO of Hasbro after the deaths of his grandfather and his father and Alan continued to use his family tradition concept “ giving back to the community” ( Business of changing the world , 2007 , page 4) as well as his own concept “ corporate governance and philanthropy” ( Benioff and Adler , 2007 , page 4) to run his company with many organizations for charity. In this book , Alan stated “ I see my job to be a catalyst to lead others to make difference” ( Benioff and Adler , 2007 , page 7) so he created charity organizations ,the so-called “arms of giving” ( Benioff and Adler , 2007 , page 8) . According to Benioff and Adler , the first one was "the Hasbro Charitable Trust"( Benioff and Adler , 2007 , page 8) working with the communities helped children , hungers by giving food and toys to them , the second one was “ Children’s Foundation“( Benioff and Adler , 2007 , page 9) which also helped kids , homeless, abuse for a long time , especially when other organizations stopped supporting them . Besides that , the writers stated there was the foundation of Alan’s family which allowed him do things he wanted to help others in his own ways but sometimes it seemed to be unsuitable to the two organizations above . Moreover , in the writers's point of view there was a “domino effect “ (Benioff and Adler , 2007 , page 9) in Hasbro in charity and personally ,
Alan thought there was no “100 % clean company” in industry (Benioff and Adler , 2007 , page 14).Alan also talked about the importance of communities in his success , reported by the authors .Eventually, Benioff and Adler revealed something surprising about why Alan hated something about philanthropy.
In summary , the two writers concluded Hasbro was not only a tale about business but also a first company tried to combine everyone , every corps to do charity.
Alan Hassenfeld , the ex-CEO of Hasbro company , was the first name was mentioned by the authors . They stated that Alan was the 3rd CEO of Hasbro after the deaths of his grandfather and his father and Alan continued to use his family tradition concept “ giving back to the community” ( Business of changing the world , 2007 , page 4) as well as his own concept “ corporate governance and philanthropy” ( Benioff and Adler , 2007 , page 4) to run his company with many organizations for charity. In this book , Alan stated “ I see my job to be a catalyst to lead others to make difference” ( Benioff and Adler , 2007 , page 7) so he created charity organizations ,the so-called “arms of giving” ( Benioff and Adler , 2007 , page 8) . According to Benioff and Adler , the first one was "the Hasbro Charitable Trust"( Benioff and Adler , 2007 , page 8) working with the communities helped children , hungers by giving food and toys to them , the second one was “ Children’s Foundation“( Benioff and Adler , 2007 , page 9) which also helped kids , homeless, abuse for a long time , especially when other organizations stopped supporting them . Besides that , the writers stated there was the foundation of Alan’s family which allowed him do things he wanted to help others in his own ways but sometimes it seemed to be unsuitable to the two organizations above . Moreover , in the writers's point of view there was a “domino effect “ (Benioff and Adler , 2007 , page 9) in Hasbro in charity and personally ,
Alan thought there was no “100 % clean company” in industry (Benioff and Adler , 2007 , page 14).Alan also talked about the importance of communities in his success , reported by the authors .Eventually, Benioff and Adler revealed something surprising about why Alan hated something about philanthropy.
In summary , the two writers concluded Hasbro was not only a tale about business but also a first company tried to combine everyone , every corps to do charity.
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